Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, July 08, 2007

My Job Went To India

Sam comments on "My Job Went To India" by Chad Fowler and I think I have been too harsh with this book. I have refused to buy it from the title and especially the cover. Sam discussed the problem they had with that. When I came out of college, there was a ton of "scare" books about how all programming jobs were going overseas. Let's just say that was several years ago. I hate "scare" books and the title of Chad's book smelled of that. I refused to even open it in the store. Sam explains they wanted a funny title and it didn't sell because of that. I can understand that completely. I've heard nothing but good things about the book and maybe it's time for me to my bias aside and to read it. But, I will probably put a book cover over it because I can not stand the title or cover. Let's hope the pragmatic programmers re-title it and re-release a second edition with something less scary or funny.

Besides, if it was a joke, it wasn't funny. Scare books are cheap shots and not worthy of anyone's money. So, if they are wondering why sales were poor, I gave my reason. I trust Sam and I will probably buy it now. What a marketing mistake though.