Fanciful Magic

Corporate Values

Why do companies have core values? They are always exactly the same from company to company. They basically iterate common sense that you knew already. It just seems to me that it should go without saying that you should have integrity as an employee and to make the company profitable (I mean you are being hired to help make the company, right?). But, maybe I'm missing something here...Do people need to have common sense reiterated to them? I wonder...Maybe corporate values are like the warning labels on products. They are there because someone before you already tried what the warning said not to do. Oh well, that's my thought for the morning.